Tonight while I was watching the news I saw a commercial for the Toyota Tundra. It showed the pickup truck hauling a large load of metal barrels or something. Then a huge metal wall dropped in front of the truck and it screeched to a halt right before it hits the wall. Then it goes on to talk about the brakes and suspension of the car.
This ad appeals to men's idea of what they need in a truck. Guys always need the next big thing and this one sure is big and shinny. Even though most men will never need the ability to haul so and so tons of junk, but it is sure cool to say, and that's what this ad is trying to get males to think to convince them to buy the truck.
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