Today’s most interesting ad was the one about the pregnant woman drinking the non-alcoholic beer. I thought that this ad was one of the most creative ads all day and definitely brought my attention to the product that the ad was selling.
In modern society it is almost a rule that pregnant women shouldn’t drink. Alcohol consumption during a pregnancy can do terrible things to the baby, and any woman seen drinking during that nine months is scorned for putting her child in jeopardy.
Then to see a very pregnant woman holding a glass of beer automatically draws you attention. You can’t really move past the ad until you have figured out why this event is taking place. Its then that you see that its non-alcoholic beer and you can go Whew and move on.
The way that the ad draws in your attention and forces you to figure out the product that’s being advertised is pure genius and gives and amazing example of rhetoric used in the real world.
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I thought that ad was interesting too, but I found it to be somewhat odd. Even though it was nonalcoholic and safe for a pregnant woman, I just thought it was kind of weird for a beer ad to be directed at pregnant women. They're usually directed at males, but I guess that could be directed at people other than pregnant women. I agree that it was an effective ad because the picture does draw you in and make you want to figure out what's going on.
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